Just weeks after announcing their landmark strategic partnership at ITB Berlin 2026, the pioneering AI-powered Umrah booking platform and the global leader in Hajj & Umrah technology will showcase their joint vision at the world’s largest Umrah industry gathering — the third edition of the Umrah & Ziyarah Forum in Madinah, Saudi Arabia.
Madinah, Saudi Arabia — March 2026 — Yuusr.com, the pioneering AI-powered Umrah booking platform, today confirmed it will exhibit at the Umrah & Ziyarah Forum 2026 alongside its newly announced strategic partner, Safa Soft, the leading travel and tourism technology provider operating across 32+ countries. Yuusr.com will be present at the Safa Soft booth throughout the three-day forum, running from 30 March to 1 April 2026 at the King Salman International Convention Center in Madinah.
The exhibition represents “Act 2” of the partnership story that began at ITB Berlin earlier this month, where over 100,000 industry leaders witnessed the formalisation of the strategic alliance between the two companies. Now, the partnership moves to the heart of the Umrah industry itself — Madinah — where the global Umrah ecosystem convenes for the largest gathering of its kind.
Umrah & Ziyarah Forum 2026 — Third Edition
Pioneering a New Era for Umrah Services
From ITB Berlin to the Heart of Umrah
The strategic partnership between Yuusr.com and Safa Soft was formalised at ITB Berlin 2026, one of the world’s premier travel trade events. The deal united Yuusr.com’s AI-driven, consumer-first booking engine — the first of its kind to bring real-time pricing, instant package comparison, and end-to-end digital Umrah booking directly to travellers — with Safa Soft’s 17+ years of B2B and B2G infrastructure spanning visa management, government-grade platforms, and a global network serving 5,500+ companies and 15 million+ travellers.
The Umrah & Ziyarah Forum in Madinah represents the natural next step — taking the partnership directly to the heart of the industry. Organised under the patronage of Saudi Arabia’s Ministry of Hajj and Umrah, the forum is the definitive gathering for Umrah tour operators, investors, developers, hospitality leaders, technology innovators, and government stakeholders.
This third edition builds on the strong foundations of previous years, with over 150 exhibitors, 160 speakers, and more than 5,000 Umrah agreements expected to be signed during the event. The forum’s new 2026 sectors — including Umrah Tech and Innovation, Investments and Finance, and International Industry — align directly with the Yuusr.com and Safa Soft partnership’s focus on bringing AI-powered technology to every stage of the Umrah journey.
Umrah & Ziyarah Forum — Scenes from Previous Editions
King Salman International Convention Center, Madinah, Saudi Arabia
What to Expect at the Safa Soft Booth
Visitors to the Safa Soft booth will experience firsthand the integrated technology ecosystem that the partnership is building: Yuusr.com’s AI-powered consumer booking engine, which enables travellers to search, compare, and book complete Umrah packages with real-time availability and transparent pricing, alongside Safa Soft’s battle-tested B2B and B2G infrastructure covering visa management, regulatory compliance, and enterprise-grade booking systems.
The exhibition provides a unique opportunity for Umrah operators, travel agencies, government representatives, and technology partners to see how the two companies are creating the industry’s first vertically integrated technology stack — from the moment a traveller searches for a package to the visa processing, hotel confirmation, and arrival logistics that make the journey possible.
What makes this exhibition special is the context. At ITB Berlin, we announced the partnership to the global travel industry. At the Umrah & Ziyarah Forum, we’re bringing it directly to the people who serve the pilgrims — the operators, the agencies, the government bodies who are shaping the future of Umrah. This is where the real conversations happen.
A Partnership Built for This Moment
The Umrah & Ziyarah Forum’s theme — “Pioneering a New Era for Umrah Services” — mirrors the ambition of the Yuusr.com and Safa Soft partnership. For an industry historically dominated by manual processes, offline agents, and opaque pricing, the alliance represents the first vertically integrated technology ecosystem where an AI-powered consumer platform sits atop battle-tested B2B and government infrastructure.
The three key focus areas of the partnership — integrating Safa Soft’s visa management and regulatory platforms into Yuusr.com’s AI booking engine; leveraging Safa Soft’s network of 5,500+ companies to expand global coverage; and jointly developing AI-powered features for every stage of the Umrah journey — will all be discussed with prospective partners, operators, and government representatives at the Madinah forum.
The Umrah & Ziyarah Forum is the natural home for this partnership. This is where government, technology, and the operational backbone of Umrah meet. For us, it’s about demonstrating how 17 years of B2B and B2G infrastructure, combined with Yuusr.com’s AI innovation, can serve the entire ecosystem — from the ministry level to the individual pilgrim.
Building the Future Together
With Yuusr.com already trusted by over 1,000 travellers and serving departures from the UK, Europe, North America, the Middle East, Asia, Africa, and Oceania — and Safa Soft’s platforms powering 200+ booking engines across 32 countries — the Umrah & Ziyarah Forum appearance marks the beginning of the partnership’s go-to-market phase across the global Umrah ecosystem.
Industry professionals, government representatives, and potential partners are invited to visit the Safa Soft booth at the Umrah & Ziyarah Forum 2026 to learn more about how the partnership is building the definitive technology platform for the modern pilgrim.
For more information about visiting the booth or to schedule a meeting during the forum, contact [email protected].
Yuusr.com is the pioneering AI-powered Umrah booking platform, built to disrupt the traditional manual booking market by putting real-time pricing, intelligent search, and end-to-end package booking directly in the hands of travellers. ATOL protected and IATA accredited, Yuusr.com serves departures from the UK, Europe, North America, the Middle East, Asia, Africa, and Oceania. For more information, visit yuusr.com.
Safa Soft is a leading travel and tourism technology provider empowering governments, tourism companies, and operators to deliver secure and seamless services across the globe. Founded in 2009 and operating across 32+ countries, Safa Soft’s smart B2B and B2G platforms have facilitated over 15 million travellers, powered 200+ booking engines, and serve a global client network of 5,500+ companies. For more information, visit safasoft.com.