Yuusr.com — the pioneering AI-powered Umrah booking platform disrupting the traditional manual booking market — today announced a strategic partnership with Safa Soft, the leading travel and tourism technology provider operating across 32+ countries, in a landmark deal formalized at ITB Berlin 2026.
The partnership unites Yuusr.com’s AI-driven, consumer-first booking engine — the first of its kind to bring real-time pricing, instant package comparison, and end-to-end digital Umrah booking directly to travellers — with Safa Soft’s 17+ years of B2B and B2G infrastructure, including visa management systems, government-grade platforms, and a global network serving 5,500+ companies and 15 million+ travellers across 32 countries.
For an industry historically dominated by manual processes, offline agents, and opaque pricing, this alliance signals a tectonic shift. Announced at ITB Berlin — where over 100,000 industry leaders convened to shape the future of global travel — the partnership positions Yuusr.com and Safa Soft to deliver the full technology stack for modern Umrah: from the AI-powered consumer booking experience to the regulatory, visa, and operational infrastructure that powers it behind the scenes.
B2C Meets B2B: The Full Stack for Modern Umrah
The global Umrah market — serving millions of pilgrims annually — has long relied on manual booking processes, fragmented agent networks, and a lack of price transparency. Yuusr.com was built to change that. As the first AI-powered B2C Umrah booking engine, Yuusr.com enables travellers to search, compare, and book complete Umrah packages — flights, hotels in Makkah and Madinah, and transfers — in minutes, with real-time availability, transparent pricing, and ATOL-protected payment security. Already trusted by over 1,000 travellers and serving departures from the UK, Europe, North America, the Middle East, Asia, Africa, and Oceania, Yuusr.com is rapidly becoming the go-to digital platform for Umrah.
Safa Soft has spent over 17 years building the operational backbone that powers Hajj, Umrah, and travel services at an institutional scale. Their B2B and B2G platforms — spanning visa and document management, booking engine development, financial operations, and regulatory compliance — are trusted by ministries, tourism authorities, and 5,500+ companies across 32 countries, with over 200 booking engines and 15 million travellers facilitated.
Together, the partnership creates something the Umrah industry has never seen: a vertically integrated technology ecosystem where Yuusr.com’s AI-powered consumer platform sits atop Safa Soft’s battle-tested B2B and government infrastructure. The result is an end-to-end digital Umrah experience — from the moment a traveller searches for a package to the visa processing, hotel confirmation, and arrival logistics that make the journey possible.
We built Yuusr.com to end the era of manual, opaque Umrah bookings and put the power of AI-driven search, real-time pricing, and instant booking directly in the hands of travellers. Partnering with Safa Soft gives us something no other consumer platform in this space has: direct integration with the industry’s most trusted B2B and government infrastructure across 32 countries. Together, we’re not just digitising Umrah — we’re building the definitive technology platform for the modern pilgrim.
For 17 years, we’ve built the infrastructure that powers Hajj and Umrah at the government and enterprise level. What Yuusr.com has done on the consumer side is remarkable — they’ve brought AI and real-time technology to a market that was waiting to be disrupted. By connecting our B2B and B2G infrastructure directly to their AI booking engine, we can deliver a seamless experience from the traveller’s screen all the way through to visa processing and arrival. This is the future of Umrah technology.
Digitising the World’s Largest Pilgrimage Market
The strategic partnership will focus on three key areas: integrating Safa Soft’s visa management, regulatory compliance, and B2G platforms directly into Yuusr.com’s AI booking engine to create a seamless end-to-end digital Umrah experience; leveraging Safa Soft’s network of 5,500+ companies and government partnerships to expand Yuusr.com’s supply, coverage, and departure points globally; and jointly developing AI-powered features that bring intelligence, personalisation, and automation to every stage of the Umrah journey.
The announcement at ITB Berlin was more than symbolic. In an industry where millions of pilgrims still rely on manual processes and offline agents, this partnership represents a statement of intent: the future of Umrah is digital, AI-powered, and built around the traveller. Yuusr.com and Safa Soft are building it together.
Yuusr.com is the pioneering AI-powered Umrah booking platform, built to disrupt the traditional manual booking market by putting real-time pricing, intelligent search, and end-to-end package booking directly in the hands of travellers. ATOL protected and IATA accredited, Yuusr.com serves departures from the UK, Europe, North America, the Middle East, Asia, Africa, and Oceania — making it the world’s most accessible digital Umrah platform. For more information, visit Yuusr.com.
Safa Soft is a leading travel and tourism technology provider empowering governments, tourism companies, and operators to deliver secure and seamless services across the globe. Founded in 2009 and operating across 32+ countries, Safa Soft’s smart B2B and B2G platforms have facilitated over 15 million travellers, powered 200+ booking engines, and serve a global client network of 5,500+ companies. A trusted partner to ministries and tourism authorities, Safa Soft is the industry leader in Hajj & Umrah technology, visa management, and travel automation. For more information, visit safasoft.com.